Geotargeting is closely related to Geofencing – so all the more easy to be confused with. This way, you are able to see ads whenever your device is near the area where geofencing functionality has been activated. Geofencing means creating a virtual barrier around a location using your IP address and GPS. This way, it becomes easy for users to tag an establishment or location and then promote it on their social channels. The effective mobile geotagging services include the process of adding a location tag on an image or other media type in the form of metadata. Let us look at all the three Geos and help you understand what separates them from each other going by the book-level definition. When we talk about Geolocation in a holistic manner, three similar sounding concepts shoot up. The Difference in Geotagging, Geofencing, and Geotargeting Let’s see the whats and hows of using geolocation for targeted mobile marketing efforts. Without further delay, let’s get started.

To make it extremely to the point, we have divided the whole guide into 3Ws and 1H – What. A guide to talk about the benefits of mobile geolocation in business and give them ways to integrate it into their current mobile app. This article is for them – the businesses who are yet to realize the importance of adding geolocation in their apps and enjoying the advantages of location-based service. Businesses that are yet to realize the potential of Mobile Marketing and Geolocation partnership. See how vastly location based services are being used? But even amidst all this mass acceptance, there are still a number of businesses that have not yet accpeted the reality of geolocation changing the business outlook. It is also the generation X that once took wary of the idea, who are now using it to a massive extent. In fact, it is not only the modern-day millennials who are open to the idea of their address and exact whereabouts being on the internet. Such is the shift that the benefits of having a geolocation facility in the mobile apps have brought into their mindset. Today, people are more than willing to give out their addresses to businesses and applications if it would translate into them getting better services or a more personalized product offer. There was once a time when people used to think a million times before giving out their address to an unknown person or business.

Easy app builder for geolocation